The Pur Saphir House
A passion born from a personal story
Pur Saphir was not born as a mere commercial enterprise, but out ofan intimate and symbolic story.
The founder, Marie-Anne Gélinas, received a unique piece of jewelry from her military spouse on each of their returns from a mission.
These pieces were more than just ornaments: they represented their reunion, the culture of the visited country, and a precious, emotionally charged souvenir.
Over time, these jewels have become true fragments of life, and that's how she discovered the fascinating world of gemstones, and more specifically of sapphire, in all its diversity of colors, which is still too little highlighted in traditional jewelry.
A clear mission
From this story was born Pur Saphir, a luxury online jewelry brand with a strong mission: to showcase all variations of the sapphire by creating jewelry that is not only beautiful, but also tells a story and evokes a precious moment.
Each creation embodies:
- creations conceived by artisans,
- refined, elegant, and durable jewelry,
- An ethical and eco-responsible approach.
Exceptional expertise
Pur Saphir doesn't work alone: the brand collaborates with expert jewelers from Quebec recognized for their expertise. These artisans bring their technical mastery and their demanding standards, ensuring pieces that are both refined and original.
Collaborations of Excellence
Our commitments
Quality, ethics, and authenticity as a timeless promise.
Artisanal know-how
Creations crafted by renowned Quebec jewelers.
Ethics & Traceability
Our stones are carefully selected and ethically sourced.
Certified authenticity
Natural gemstones, accompanied by certificates of authenticity.